I know that I have the minority position here, but while it’s interesting to learn that Apple is planning on moving to the Intel platform (as reported in a million news outlets today, including The Wall Street Journal, The New York Times, MacFixIt, Macintouch, Mac Network News and, of course, Robert Scoble’s Scobelizer blog, where the story first broke), I can’t really say that it’s that exciting to me.
Yes, I know that it’s a major event for the tech industry, yes I’m glad to know that – hopefully – the price of Macs will go down, the performance will go up, and I’ll be able to run something like Virtual PC natively on my hardware, rather than through some painful emulation system, but …
In the immortal words of one of the characters in the cult film The Adventures of Buckaroo Banzai: Across the 8th Dimension:
So what? Big deal.
Here’s why I don’t really care: what I like about Apple is their attention to detail, their seamless user experience, and, of course, the merging of the Unix operating system base with the attractive Aqua graphical interface. There are lots of elegant shareware applications and the entire environment is fun and deserves the cult following it’s gained.
But what I don’t care about is the chip inside my computer.
Motorola, IBM, Intel, AMD, Acme Taiwanese Chip Manufacturing Consortium Ltd., whatever. As long as I can continue to have a Mac experience using my computer, I really can’t see why anyone other than industry geeks and hardware propeller-heads really care about this announcement. Frankly, everywhere I have an Apple desktop system, I also have a PC next to it, and both are stashed under my desk, so if the entire hardware form factor changed, I’d be disappointed, but not much.
Laptop design, well, that’s different, but we’re still talking about a company that can push out beautiful, trend-setting, industry leading industrial designs like the iPod. And if you don’t think that the iPod has been changing the landscape of personal electronics and computing, you’ve got your head in the sand. It’s not like Apple is going to walk away from its hardware business, anyway.
Like I said, there are clear advantages to this hardware migration process, and gaining a bit more marketshare will be good for the company, the OS and, by extension, for me as a long-time invested user, but come on, everyone, it’s not the Second Coming. It’s just one chip on a board in a complex piece of hardware that enables you to have the computing experience you like.